Should Marty’s Company Embrace Open-Source Software?

ZAOZAO LIU MIS500 reconcile 2012 Should Martys company pamper open-source parcel in its build product? Marty Dirwey, CEO of Kalley Music Software, is facing a crucial question that whether she should open adenosine monophosphate Ups source code to users and developers. Undoubtedly, the new strategy which opens source package in KMSs hit product challenges the current highly successful strategy which prioritizes holding the intellectual property of adenylic acid Up. However, if I were Marty, I would support the new strategy. There are four parts in this paper. 1) analyze a basic but essential issue that why Marty hesitates hypothesis Amp Ups source code (2) come along explain the reasons why the company should accept the open-source strategy (3)give some recommendations to KMS (4) draw the conclusion. The reasons why Marty hesitates opening Amp Ups source code Essentially, there are three things Marty is worrying or so the feelings of the police squad, the churn of the cust omers, and the shekels of the company. As we can see from the case, Marty is in a dilemma.She resists opening the source code, because she is unwilling to give up the source code which is the fruit of painstaking labor of the whole team and she is worrying about how to piss money if the company shared the source code of the software which currently is the main source of their revenue. However, on the other hand, if she wont open the source code, undeniably, she is likely to be seen as the enemy of the users, mayhap not the enemy of all users, but at least the enemy of the fanatics, which must lead to be alienated by the customers who play a significant role in the melody game field. ZAOZAO LIU MIS500 FALL 2012 The reasons why the company should accept the open-source strategy Based on whats Marty worried I mentioned above, I will explain the reasons why the company should accept the open-source strategy from three perspectives. Considering the feelings of the team, especially the feelings of programmers, I believe the programmers must cheer for open-source software.Obvious is that confronting the current situation that inventing and executing dazzling upgrades are befitting harder and harder, programmers who Marty really cares about are fatigue so that they lose the passion in the software so that exhaust the creativity. At the moment, open source is a savior for all the programmers. They can integrate ideas from different developers and based on the basic innovative idea from developers, the programmers are more(prenominal) likely to create more stable and valuable upgrades than their opponents, because the programmers, the parents of Amp Up, must be more familiar with every detail of code.Another item we should recognize is that a new generation of programmers has grown up with open source software, and is more proficient in finding out what they need with OSS than with closed and proprietary tools and systems. What mean by this is that with the open -source software, the programmers would devise more effectively and efficiently. As to the customer churn, opening Amp Ups source code to the external developers doesnt necessarily lead to the customer churn, while closing the source code doesnt mean that similar and better software would never show up and the customers would be loyal to the company forever.Actually, infringers with strong competences have already shown up. so 2 ZAOZAO LIU MIS500 FALL 2012 open source becomes a must-to-do thing. From my perspective, as long as the programmer team of Amp Up doesnt give up the innovation of the software, the opponents can hardly take away the victor customers. There are two reasons. One reason is that Amp Up has sound brand which has been broadly speaking accepted. In my opinion, the code of software is similar to the literature.Famous literature must be recreated several times, but the readers ordinarily only can remember the original writer and prefer the original work. Thus, Marty doesnt need to worry about the KMGs position in the music game will be challenged easily, leading to a large rate of customer loss. The other reason is the team of Amp Up, including the programmers, CEO, COO, is professional and visionary and more familiar with the software and mass market so that the team is more likely to have a better agreement of the customers preference and cater to the needs of the market.The strategy of open-source software in KMSs hit product has a positive impact on enforcing the business transformation from a technology-oriented company to a serviceoriented company, which can set down KMS more opportunity to get more profit. If KMS wouldnt give away their proprietary IP and open the source, to forbid technology advantages in the music game field, they must invest more money in Amp Up, such as maintenance fee of hardware, so the downward tendency of KMSs profit would be inevitable. Recommendations for KMS In short-term run, KMS should open the sou rce and then integrate and utilize the ideas from different developers to mprove Amp Up select and get potential customers to the 3 ZAOZAO LIU MIS500 FALL 2012 maximum extent. That is, KMS should utilize Amp Up to capture the shoemakers last bucket of gold of the music software. After that, KMS should open the platform to third-party companies and provide technical support to those companies which sleek over have the dream of surviving or even thriving in an increasingly competitive music game field. In long-term run, a business transformation of KMS is a must. Besides, I think KMS should free prioritize the innovation, because it has a potent technology team. However, the model of technology innovation should be changed.Innovation within ecosystem should be a long-term direction. Conclusion KMS should open the source, because Amp Up has already in the open-source union and open source software can bring more potential customers and more profit to KMS. audience Coyle, Karen. O pen Source, Open Standards. Information Technology and Libraries 21. 1 (2002) 33-6. ABI/INFORM Complete. Web. 18 Sep. 2012. Jonathan Schwartz. Should Martys Should Martys company embrace open-source software in its hit product? Simon, Phil. Next Wave of Technologies opportunities in chaos (03/01/2010) , Chapter 5 4